Alfred Rappaport directs Shareholder Value Research for L.E.K. Consulting and is a Professor Emeritus at Northwestern's Kellogg School. Michael Mauboussin is Credit Suisse First Boston's Chief U.S. Investment Strategist. He is also an adjunct professor at Columbia University and runs the New Economic Forum at the Santa Fe Institute.
Instead of focusing on the short termAearnings per share, price-earnings multiplesARappaport (Creating Shareholder Value), formerly a professor at Northwestern's Kellogg School of Management, and Mauboussin, chief investment strategist at Credit Suisse First Boston, recommend "expectations investing," which "starts with the current stock price and uses the discounted cash-flow model to `read' what the market implies about a company's future performance." They discuss sample companies (Gateway), historical patterns, competitive strategies and share value. Though they expertly simplify a complex topic, beginners may find the book overly technical. However, the authors' credentials, a national interview campaign and author appearances should attract deserved attention. Tables. (Oct. 24) Copyright 2001 Cahners Business Information.