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Expanding the Donor Base in Higher Education


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Table of Contents

Chapter 1: Introduction Racial Minorities Chapter 2: Engaging and Soliciting African American Alumni - Marybeth Gasman &Nelson Bowman Chapter 3: An approach to engaging Latina/o alumni in giving initiatives: Madrinas y padrinos - Jose A. Cabrales Chapter 4: Chinese American philanthropy: Cultural contexts behind major gifts in higher education - Kozue Tsunoda Other Alumni Constituencies Chapter 5: Women as a Donor Group to Higher education - Sara Kaiser & Amy Wells Dolan Chapter 6: Alumni Giving in the LGBTQ Communities: Queering Philanthropy - Jason C. Garvey & Noah D. Drezner Chapter 7: Fundraising from doctoral alumni: Going beyond the bachelor's - Anita Mastroieni Chapter 8: Examining Young Alumni Giving Behavior: Every Dollar Matters- Meredith Billings On Campus Constituencies & Future Donors Chapter 9: Faculty and Staff as Prospects and Donors: Giving on Campus - Genevieve G. Shaker Chapter 10: Building a Culture of Student Philanthropy - Lori A. Hurvitz Chapter 11: The Influence of Sorority and Fraternity Involvement on Future Giving - Ryan E. Merkel Chapter 12: Fostering Student Affairs and Institutional Advancement Partnerships - Michael Puma Chapter 13: Creating an Engagement Model of Advancement for Young Alumni - Luke Greeley Author Biographies

About the Author

Noah D. Drezner is Assistant Professor of Higher Education and a faculty member in the Center for Philanthropy and Nonprofit Leadership at the University of Maryland, College Park, USA.


"This volume of essays provides an insightful mix of empirical studies and reviews of current research and practice across a broad range of topics, all bound together by Drezner's overarching call for identity-based philanthropy. ... Given the demographic shifts in higher education over the past decades and the importance of equity and diversity, this is a novel and welcome perspective that may fundamentally alter institutional fundraising strategies. ... Expanding the Donor Base in Higher Education makes a valuable contribution and will be highly useful for institutional administrators in and outside of fundraising offices." -Teachers College Record

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