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Exactly What to Say


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About the Author

Phil M. Jones is a serial entrepreneur, business growth expert and the best-selling author of Exactly What To Say, Exactly How To Sell, and Exactly Where To Start. He had his first business at just 14 years of age and is the youngest recipient of the "British Excellence in Sales and Marketing" award. Chris Smith and Jimmy Mackin are the co-founders of Curaytor. They help real estate agents, teams and brokerages increase the ROI of their marketing and improve their lead conversion rates using technology, content and coaching. Their work has been featured in AdWeek, Forbes, Entrepreneur, Fortune and The Huffington Post. Curaytor was also recently named one of Inc's 500 Fastest Growing Companies in America. Chris and Jimmy have spoken at hundreds of events including conferences hosted by HubSpot, the National Association of REALTORS(R) and Inman News. Chris was named one of the American Marketing Association's 4 Under 40 Emerging Leaders, and his book The Conversion Code is a USA Today bestseller that has been translated into six different languages.


"Exactly What To Say for Real Estate Agents is short, to the point, and cuts out a lot of the noise from other coaching and training. A sales professional must know how to communicate with modern consumers."
--Ilya Rasner, Real Estate Agent, Keller Williams Realty"I feel so much more confident knowing the right words. Not just what to say, but the right words."
--Susana Murphy, Broker Owner, ALANTE Real Estate"Of all the coaches, training, and a decade's worth of investing, no one ever said to me, 'This is the right way to go about it.' Then you read this book and it's so obvious. How many listings did I lose as a young agent because I didn't know the right words?"
--Lisa Sevajian, Real Estate Agent, Compass

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