Contents: Preface. Introduction. What Is Evolutionary Psychology? Consumer Research-Domain-General & Proximate-Level Theorizing. Consumption & Darwinian Modules. Advertising Content and Media Effects-Mirrors of Human Nature. Darwinian Roots of Cultural Products. Darwinian Roots of "Darkside" Consumption. Benefits of Darwinizing Consumer Research. Concluding Remarks.
'Saad's book The Evolutionary Bases of Consumption is aimed at academic researchers studying aspects of consumer psychology, students and practitioners in advertising or marketing, or nonconsumer psychologists who enjoy interdisciplinary research. The book suggests that there is broad applicability of Darwinian principles to the study of consumer behavior... It is the first book of its kind.' - Jill M. Sundie, PsycCRITIQUES
"The key features of this book are (1) it introduces an evolutionary psychological perspective on consumerism and marketing (2) it provides an overview of some robust themes that account for systematic patterning of consumer preferences, and (3) it offers a synthetic approach to the study and understanding of consumer behavior. The book will be the first of its kind and will inspire new directions in consumer research." - Margo Wilson, Department of Psychology, McMaster University
"Gad Saad has shown me that evolutionary psychology and consumer behavior is a very interesting subject and one I think many people will find interesting-even exciting. The author has an excellent knowledge of the literature on evolutionary psychology and its interpretations. He does a fine job of applying it to the area of consumer behavior. I think it could have an important impact on the advertising industry." - Charles Crawford, Emeritus Professor of Psychology, Simon Fraser University