Reviews

"Every chapter offers helpful tips and examples from 'the trenches' I love the compelling title and how the author goes into great detail showing us what there is to Marketing and why he makes this claim. A book to be used as a step by step guide for business owners like me. Every chapter offers helpful tips and examples from 'the trenches', this is real, not something theoretical but actually from someone who's 'been there, done that' and helps clients get their marketing right. Highly recommended reading" Amazon: SigriddK ---------- "A terrific step-by-step marketing system This book is for people like me! We're good at what we do but don't necessarily know how to get our ideal clients to see us as the first, and most logical, choice. John North teaches a simple, 5-step plan for building a successful business. His insights present a clear picture of what our marketing should - and shouldn't - look like, based on proven and tested strategies. While the current trend toward branding may work for large corporations, it can be costly and not worth the expense for smaller businesses. "Everything You Know About Marketing Is Wrong" debunks such common marketing myths. It focuses instead on how-tos for waking up and engaging prospects by discovering and addressing their real needs. North offers practical and specific advice for leveraging what we're already doing and improving the results - making more money for the same time and money invested. I recommend this book for entrepreneurs who want a sound plan for attracting eager, qualified prospects who can, and will, benefit from their service and gladly pay for it." Amazon: Joan Kent