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Identifies ten pieces of conventional business wisdom, explains why they don't work and gives you a better alternative
Alastair Dryburgh is CEO of Akenhurst Consultants and a regular contributor to Management Today. After studying maths at Cambridge, he joined Ernst & Young as a trainee accountant and spent two years in Italy before joining Pearson as an internal consultant. He became commercial director of subsidiary Churchill Communications Europe and left after the company was sold to start his own business.