Now in trade paperback, this pithy and prescriptive book proves that the Grateful Dead, were visionary geniuses in creating customer value, promoting social networking, and developing strategic business plans.
Barry Barnes is a professor at Nova Southeastern University in Florida.
"It is Barry Barnes' not-too-outrageous conceit that the Grateful
Dead, a prototypical band from the era of Vietnam and
shoulder-length hair, have something to say about running a
business. Jerry Garcia was no mogul (a fact for which his fans will
rejoice). Yet perhaps in these life's lessons the executive will
learn to loosen his tie, widen his gaze, and rescue his bottom line
by not, for a change, obsessing over it. I have read many business
manuals. This is one of the few I will remember."--Roger
Lowenstein, New York Times bestselling author of THE END OF WALL
"Barry Barnes deftly shows how the magic and authenticity of the Grateful Dead transcends its musical prowess, providing invaluable insights into how successful organizations thrive."--William D. Cohan, New York Times bestelling author of MONEY AND POWER and HOUSE OF CARDS
"In Everything I Know About Business I Learned From The Grateful Dead, Barry Barnes deconstructs one of the most fascinating rock bands of our time and uncovers some very powerful and unexpected lessons in innovation, marketing and entrepreneurship. If you want your business to go on a long, strange trip - in the best possible way - this is the book for you."--Mitch Joel, President of Twist Image and author of Six Pixels of Separation
"Brisk and compelling, this overview of the Deadhead nation reads like a candid rock biography as well as an insightful business manual...Important lessons learned from a unique band of musical pioneers."--Kirkus