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The Everything Guide To Customer Engagement
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About the Author

Linda Pophal is a communication consultant and business writer, specializing in marketing, brand management, and strategic planning. She has worked for more than twenty-five years to develop and implement plans to identify, engage, and retain customers in both large and small organizations, including the Mayo Clinic Health System, Xcel Energy, and the University of Wisconsin. Pophal is a lecturer at the University of Wisconsin-Eau Claire, where she teaches courses in advertising, public relations, and marketing. She has written numerous articles on the use of social media and other communication tools to effectively engage with consumer and B2B audiences for a variety of trade and professional publications, including EContent, Information Today, and Advantages. She lives in Chippewa Falls, WI.

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