Event Management: Theory and Practice Jeff Wrathall and Abby Gee Preface About the authors Acknowledgements Competency grid Part One: The Event Management Context Chapter 1: Introduction to event management Chapter 2: Environmental management and sustainability Part Two: Planning Events Chapter 3: An introduction to the project management of events Chapter 4: Developing an event concept Chapter 5: Event marketing Chapter 6: Event sponsorship Chapter 7: Event budgeting Part Three: Organising Events Chapter 8: Occupational health and safety and event security Chapter 9: Event staffing Chapter 10: Key human resource management issues Chapter 11: Event logistics Part Four: Conduct of the Event Chapter 12: Financial considerations Chapter 13: Event legal compliance Chapter 14: Monitoring performance and continuous improvement Chapter 15: Production and theming Chapter 16: Event staging and venues Chapter 17: Risk and emergency services management Glossary Index
Jeff Wrathall is a Lecturer in Higher Education at William Angliss Institute. The subjects that he is teaching are Innovation Management and Event Management. Jeff is also the Director of Australia China Executive Training, and holds a PhD in Education from Monash University. Over the past 12 years, he has managed a range of corporate events for Chinese executives in China and Australia. Jeff has worked in a number of academic positions, including a one-year appointment as an Associate Professor at Wuhan Iron and Steel University in China. He also worked as a Senior Lecturer at Monash University for approximately 20 years. Abby Gee has more than 15 years of event management experience and is the principal of One Little Indian Enterprises, a music and events company. She also lectures in event management at both the William Angliss Institute and Swinburne University. Her previous and current client roster includes Future Entertainment, Premier Artists, Fuzzy, the Australian Independent Record Labels Association Awards and the Honorable Al Gores Climate Project. She was also National Events Manager of the Australian tour of His Holiness the Dalai Llama. Abby holds a Music Business Diploma from Berklee College of Music, an Advanced Diploma in Events, a Bachelor of Business (Music Industry), and is currently completing her Bachelor of Laws at Victoria University.