1 Alternation or supremacy? 1 2 Why European and not Eurasian? 4 3 Domestic aspects of the ?miracle? 20 4 Eurasia and the Bronze Age 41 5 Merchants and their role in alternation 57 6 Merchant wealth and puritanical asceticism 66 7 Towards a knowledge society 79 8 The temporary advantage in alternation of the post-Renaissance west 94 9 Alternation in Eurasia 106 Appendix 1 Arguments of the Europeanists 115 Appendix 2 Water in east and west 127 Notes 131 References 139 Index 151
Jack Goody is Emeritus Professor of Social Anthropology at the University of Cambridge and a Fellow of St John's College.
"In this brief but rich essay, continuing and amplifying the argument he has presented in The Theft of History and elsewhere, Jack Goody drives one more nail into the coffin of Western ethnocentrism." Peter Burke, University of Cambridge "The author is a venerable national treasure. In this essay, he demonstrates undiminished powers - revisiting the folly of Eurocentrism, which has been the major theme of his work, and proposing a new way of understanding it." Felipe Fernandez-Armesto, University of Notre Dame