Preface Part I: Introduction 1. Business Research for The Twenty-First Century 2. Overview of the Research Process 3. Ethics in Business Research Part II: Beginning the Research 4. Defining the Research Problem and Reviewing the Literature 5. The Nature and Sources of Secondary Business Data 6. Conceptualization and Research Design Part III: Sampling and Data Collection 7. Sampling Approaches and Considerations 8. Methods of Collecting Primary Data 9. Measurement and Scaling 10. Questionnaire Design Part IV: Analysis and Interpretation of Data 11. Basic Data Analysis for Qualitative Research 12. Basic Data Analysis for Quantitative Research 13. Testing Hypotheses in Quantitative Research 14. Examining Relationships Using Correlation and Regression 15. Other Multivariate Techniques Part V: Communicating the Results 16. Reporting and Presenting Research
Joe F. Hair is a professor of business administration at Coles College, Kennesaw State University, USA. Mary Celsi is a professor of marketing at California State University, USA. Arthur Money is a professor at Henley Management College at the University of Reading, UK. Phillip Samouel is a professor of multivariate data analysis, theory of the firm, and managerial and business economics at Kingston University of London, UK. Michael Page is the Provost and Vice President for Academic Affairs at Bentley University, USA and professor of finance and management, as well as Professor Extraordinaire at Stellenbosch Business School, South Africa.