Writer and perfumer Mandy Aftel was a founder and chief perfumer of all-natural perfume company Grandiflorum, and went on to create Aftelier, a company that concentrates exclusively on creating custom perfumes for men and women. As an authority on natural essences and custom perfumes, she has participated in panels for the perfume industry, and demonstrated and taught the art of natural perfumery across the nation. Her work has been featured in publications including In Style, Vogue, W Magazine, Self, O (Oprah) Magazine, Allure, Health, and Elle. Her website can be found at www.aftelier.com.
This is by Mandy Aftel, who is an all-natural perfumer in Berkeley. She comes out of the same movement for the best natural ingredients that created Chez Panisse [restaurant], also in Berkeley, which started the foodie revolution. This is a wonderful, swoony, sensual book. She gives you the history of perfume through the ages, from the ancient Egyptians and Assyrians. She talks about how people have moved away from the idea of perfume as a ritualistic, meditative, aesthetic creation. The mass marketing of perfume, which includes a lot of synthetics and chemicals, has taken away a lot from the original idea of what perfume was and should be.
Aftel started her own atelier to make perfumes. She uses natural ingredients, so no synthetics, no chemicals, no fixatives. The downside is that all-natural perfumes don't last that long, maybe two hours maximum. But she has striven to show that you can make elegant, complex, interesting, beautiful perfumes using all natural ingredients. She holds workshops where you can make your own perfume. The book is really a primer to go back to the roots and the ancient ideas of what perfume is all about. She talks about the meditative nature of certain essences, and notes their healing properties and the transcendental element of perfumery. It's also gorgeously written.
People have read this book and developed their own interest in making perfume. It's a seminal, inspirational book that many people cite. Earlier I mentioned the Swiss perfumer Andy Tauer. He trained as a chemist. He told me he read Mandy's book, and after that he decided he wanted to make perfume. He started experimenting in a home laboratory, just mixing ingredients, and his first perfume was called "L'Air du Desert Marocain". It was a huge hit. Luca Turin gave it five stars and called it a masterpiece. Tauer is now a highly recognised niche perfumer. He's not a completely natural perfumer, but he uses up to 50% natural ingredients which is huge these days. There are many perfumes that use just a few percentage points of real ingredients and the rest is synthetic. That's not to say you can't make perfumes using all or mainly synthetics. There are some wonderful perfumers out there with very modern takes on perfumery - such as Comme des Garcons - and they have no problem using synthetics.
This book has inspired a generation of perfumers, and it brought people back to the original idea of what perfume was supposed to be. Mandy Aftel is a very spiritual person, who is able to meld the spiritual and ritualistic elements of perfumery with the pure, hedonistic, sensual beauty of it.--Denise Hamilton "The Browser" (10/4/2011 12:00:00 AM)