Entrepreneurship in the Wild


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Table of Contents

Welcome xi
1 Ideas with Legs 1
2 Finding Your First Customer 15
3 Validating the Opportunity 27
4 Designing Customer Journeys 39
5 Modeling Your Business 49
6 Positioning Your Solution 65
7 Validating Your Solution 79
8 Projecting Financials 91
9 Pitching Your Startup 105
10 Launching Your Startup 127
Notes 137
Index 143

About the Author

Felipe G. Massa is Associate Professor of Management and Entrepreneurship as well as the Founder and Faculty Director of the Center for Entrepreneurship and Innovation at Loyola University New Orleans.

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