Welcome xi
1 Ideas with Legs 1
2 Finding Your First Customer 15
3 Validating the Opportunity 27
4 Designing Customer Journeys 39
5 Modeling Your Business 49
6 Positioning Your Solution 65
7 Validating Your Solution 79
8 Projecting Financials 91
9 Pitching Your Startup 105
10 Launching Your Startup 127
Notes 137
Index 143

About the Author

Felipe G. Massa is Associate Professor of Management and Entrepreneurship as well as the Founder and Faculty Director of the Center for Entrepreneurship and Innovation at Loyola University New Orleans.

Fishpond works with suppliers all over the world to bring you a huge selection of products, really great prices, and delivery included on over 25 million products that we sell. We do our best every day to make Fishpond an awesome place for customers to shop and get what they want — all at the best prices online.

About Fishpond

You can earn a 8% commission by selling Entrepreneurship in the Wild: A Startup Field Guide on your website. It's easy to get started - we will give you example code. After you're set-up, your website can earn you money while you work, play or even sleep! You should start right now!

Are you the Author or Publisher of a book? Or the manufacturer of one of the millions of products that we sell. You can improve sales and grow your revenue by submitting additional information on this title. The better the information we have about a product, the more we will sell!

Submit Information

Table of Contents

About the Author