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Entrepreneurship and Small Business Management, Global Edition


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Table of Contents

  • UNIT 1 Entrepreneurial Pathways
  • Chapter 1 Entrepreneurs Recognize Opportunities
  • Chapter 2 Franchising
  • Chapter 3 Finding Opportunity in an Existing Business
  • Chapter 4 The Business Plan: Road Map to Success
  • Honest Tea Business Plan
  • Unit 1 Case Study: Spanx
  • UNIT 2 Who Are Your Customers?
  • Chapter 5 Creating Business from Opportunity
  • Chapter 6 Exploring Your Market
  • Unit 2 Case Study: Kitchen Arts & Letters, Inc.
  • UNIT 3 Integrated Marketing
  • Chapter 7 Developing the Right Marketing Mix and Plan
  • Chapter 8 Pricing and Credit Strategies
  • Chapter 9 Integrated Marketing Communications
  • Chapter 10 Marketing Globally
  • Chapter 11 Smart Selling and Effective Customer Service
  • Unit 3 Case Study: Empact
  • UNIT 4 Show Me the Money: Finding, Securing, and Managing It
  • Chapter 12 Understanding and Managing Start-Up, Fixed, and Variable Costs
  • Chapter 13 Using Financial Statements to Guide a Business
  • Chapter 14 Cash Flow and Taxes
  • Chapter 15 Financing Strategy: Debt, Equity, or Both?
  • Unit 4 Case Study: Lee's Ice Cream
  • UNIT 5 Operating a Small Business Effectively
  • Chapter 16 Addressing Legal Issues and Managing Risk
  • Chapter 17 Operating for Success
  • Chapter 18 Location, Facilities, and Layout
  • Chapter 19 Human Resources and Management
  • Unit 5 Case Study: ONLC
  • UNIT 6 Leadership, Ethics, and Exits
  • Chapter 20 Leadership and Ethical Practices
  • Chapter 21 Franchising, Licensing, and Harvesting: Cashing in Your Brand
  • Unit 6 Case Study: Honest Tea
  • Appendix 1 Sample Student Business Plan: University Parent, Inc.
  • Appendix 2 BizBuilder Business Plan
  • Appendix 3 Resources for Entrepreneurs
  • Appendix 4 Useful Formulas and Equations
  • Glossary
  • Index

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