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Entrepreneurial Opportunity


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Table of Contents

1. If you're such a genius, why aren't you rich? 2. Creativity and opportunity recognition 3. Environmental change and windows of opportunity 4. Technology, new products and pioneers 5. Market evolution: Niches and opportunity 6. Trajectories and emerging niches 7. Industrial development: Linkages and opportunities 8. Environments of constraint and abundance 9. It's not always fair out there 10. Leaping, Failing, Learning - Success! 11. Government policy and new business development 12. What type of entrepreneur should I be?

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Massey University, New Zealand

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