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The Entrepreneurial Nutritionist [With Access Code]
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New or Used: 2 copies from $111.99
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New or Used: 2 copies from $111.99
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Table of Contents

Introduction Part I: THE BEGINNING 1: The Entrepreneurial Spirit 2: Is Self-Employment for You? Part II: BUILDING A STRONG FOUNDATION 3: Strategies and Management 4: What Can We Learn from the "Masters?" 5: Nurturing Your Creativity 6: Building Your Credibility 7: Ethics and Malpractice 8: Creating a Good Image 9: Counseling Expertise Part III: MANAGING YOUR BUSINESS 10: Business Plan 11: Marketing Decisions 12: Forms of Business Ownership 13: Protecting Your Ideas and Interests 14: Choosing Business Advisors 15: Money and Finance 16: Start-up Decisions and Costs 17: Fees 18: Reimbursement 19: Negotiation, Selling, and Contracts 20: Office Policies and Dealing with Clients Part IV: TAKING YOUR IDEAS TO MARKET 21: Promoting Your Venture 22: Using the Internet in Your Business 23: Website Basics 24: Website Creation to Maximize Promotion Part V: DEVELOPING YOUR PROFESSIONAL PRACTICE 25: Consulting in Long Term Care 26: Tapping into Food and Culinary Markets 27: The "Write" Way to Get Published 28: Media Savvy 29: Sports and Cardiovascular Nutrition 30: The Wellness Movement 31: Continued Competency

Reviews

-- Third Edition Review: "This book is a must read for any dietician in private practice or consulting of any type."

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