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The Entrepreneurial Nutritionist [With Access Code]
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New or Used: 2 copies from $111.99
New or Used: 2 copies from $111.99

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Table of Contents

Introduction

Part I: THE BEGINNING

1: The Entrepreneurial Spirit

2: Is Self-Employment for You?

Part II: BUILDING A STRONG FOUNDATION

3: Strategies and Management

4: What Can We Learn from the "Masters?"

5: Nurturing Your Creativity

6: Building Your Credibility

7: Ethics and Malpractice

8: Creating a Good Image

9: Counseling Expertise

Part III: MANAGING YOUR BUSINESS

10: Business Plan

11: Marketing Decisions

12: Forms of Business Ownership

13: Protecting Your Ideas and Interests

14: Choosing Business Advisors

15: Money and Finance

16: Start-up Decisions and Costs

17: Fees

18: Reimbursement

19: Negotiation, Selling, and Contracts

20: Office Policies and Dealing with Clients

Part IV: TAKING YOUR IDEAS TO MARKET

21: Promoting Your Venture

22: Using the Internet in Your Business

23: Website Basics

24: Website Creation to Maximize Promotion

Part V: DEVELOPING YOUR PROFESSIONAL PRACTICE

25: Consulting in Long Term Care

26: Tapping into Food and Culinary Markets

27: The "Write" Way to Get Published

28: Media Savvy

29: Sports and Cardiovascular Nutrition

30: The Wellness Movement

31: Continued Competency

Reviews

-- Third Edition Review: "This book is a must read for any dietician in private practice or consulting of any type."

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