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Endless Referrals: Network Your Everyday Contacts into Sales

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Endless Referrals

Network Your Everyday Contacts into Sales

By Bob Burg

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Format: Paperback, 205 pages
Published In: United States, 01 October 1993
Once upon a time, "networking" meant shaking hands and passing out business cards. But in a sell-saturated world of junk faxes and telemarketing, virtually everyone - from sales reps to self-employed psychotherapists - needs a tested system for building lucrative contacts, one that sets them apart from the pack. "Endless Referrals" provides such a system. Developed by Bob Burg, this guide shares his carefully cultivated secrets on - Networking anywhere - how to make profitable contacts on aeroplanes, at health clubs - wherever chance meetings occur. Using the telephone - how to master an indispensable- but often intimidating instrument of communication, Remembering names and faces - how to greet an contact warmly and personally - simply by following six easy steps, Following up - how to make sure business-ready prospects never think of anyone else, Communicating one-on-one - how to recognize-and respond to a prospects innermost motives, feelings, and desires. Complete with case studies of star networkers, "Endless Referrals" shows readers how to network to advance their career - set up win-win cross-promotions - start their own formal networking association.
EAN: 9780070089426
ISBN: 0070089426
Publisher: McGraw-Hill Inc.,US
Dimensions: 22.9 x 15.2 centimetres (0.32 kg)
Age Range: 15+ years
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