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The End of Growth
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Economists insist that recovery is at hand, yet unemployment remains high, real estate values continue to sink, and governments stagger under record deficits. "The End of Growth" proposes a startling diagnosis: humanity has reached a fundamental turning point in its economic history. The expansionary trajectory of industrial civilisation is colliding with non-negotiable natural limits. Richard Heinberg's latest landmark work goes to the heart of the ongoing financial crisis, explaining how and why it occurred, and what we must do to avert the worst potential outcomes. Written in an engaging, highly readable style, it shows why growth is being blocked by three factors: resource depletion; and, environmental impacts and crushing levels of debt. These converging limits will force us to re-evaluate cherished economic theories and to reinvent money and commerce. This book describes what policy makers, communities, and families can do to build a new economy that operates within Earth's budget of energy and resources. We can thrive during the transition if we set goals that promote human and environmental well-being, rather than continuing to pursue the now-unattainable prize of ever-expanding GDP.
Product Details

Table of Contents

The End of GrowthContentsIntroduction: The New NormalWhat Does the End of Growth Look and Feel Like?Why Is Growth Ending?Why Is Growth So Important?But Isn't Growth Normal?The Simple Math of Compounded GrowthThe End of Growth Should Come as No SurpriseThe Peak Oil ScenarioFrom Scary Theory to Scarier RealityThe Financial Component of Economic ContractionWhat Comes After Growth?A Guide to the Book1. The Great Balloon Race Economic History in 10 Minutes Economics for the Hurried Business Cycles, Interest Rates, and Central Banks Mad Money I Owe You2. The Sound of Air Escaping Houses of Cards: The Last Bubble Limits to Debt Stimulus Duds; Bailout Blanks Deflation, Inflation, and the Inevitable Currency Reset3. Earth's Limits Oil and Energy How the Market Responds to Scarcity Water Food Minerals and Metals Climate Impacts, Pollution, Accidents, Natural Disasters4. The Limits of Innovation, Technology, and Capital Development The Failure of Substitution Limits to Efficiency Why Moore's Law Doesn't Apply Limits to Business Development Globalization: Already Done That5. Growing Table, Shrinking Pie: Competition and Relative Growth in a Finite World Population: Already Too Many The End of "Development" Diminishing Returns from Military Conflict Relative Growth: Geopolitics Relative Growth: Rich and Poor6. Managing Contraction / Redefining Growth Governments: Emergency Measures Planning for Adaptation Planning for Crisis Management The Bottom-Up Approach: Transition Gross National Happiness 7. Life After Growth Setting Priorities Community Strategies Individual and Family Strategies What Might a Sustainable Society Look Like? The Sustainability Underground

Promotional Information

$10 000 marketing and publicity budget A publicist will be hired for a national radio and television campaign There is an extensive online marketing plan for this book in partnership with the Post Carbon Institute www.postcarbon.org including author's blog, newsletter Muse Letter and Facebook posts with promotions on www.EnergyBulletin.net and other peak oil blogs An animated video will be produced and released in time to coincide with the bookExcerpts offered to The Nation, Mother Jones, The Economist, On Earth Advertising in Mother Earth News and Next America CityPromotion targeting business and economy columnists in major newspapers. Promotion on the Post Carbon website www.postcarbon.org and author's website http://richardheinberg.com/ Publicity and promotion in conjunction with the author's speaking engagements as listed at http://richardheinberg.com/speaking Review copies - between 50-70 review copies sent out to highly targeted list, including author requests, our "hit list" and appropriate mediaSocial media promotion - pre-publication posts on blog, Facebook and Twitter @NewSocietyPub, book launch featured on New Society home page, blog and book discussion forum, regular publicity updates on Facebook, Twitter and website.

About the Author

Richard Heinberg is the author of nine previous books including The Party's Over, Peak Everything, and Blackout. He is a Senior Fellow of Post Carbon Institute, a think tank helping chart humanity's transition from the brief, waning reign of fossil-fueled megatechnology to the dawning era of re-adaptation to nature's limits. Widely regarded as one of the world's foremost Peak Oil educators, Richard lectures widely and appears on radio, television, and in films. With a wry, unflinching approach, he explains the trends that shape our world.

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