Australasia's Biggest Online Store

We won't be beaten by anyone. Guaranteed

Emotional Branding

Fully revised and updated - this is the book that revolutionized the marketing industry. When it was first published almost a decade ago, "Emotional Branding" transformed the marketing industry by shifting the focus from products to people. Now, fully revised and updated to take into account the sweeping changes in our consumer-led society - such as the emergence of social media and consumer interaction - Emotional Branding is set to take the marketing world by storm once again. Filled with groundbreaking innovation and advice for businesses of all types, this volume encourages readers to think of design as a new form of media, the web as a place to share information and communicate, architecture as a part of the brand building process, and people as the most powerful element of any branding strategy.
Product Details

About the Author

Marc Gobe is co-founder and former CEO of Desgripps Gobe, one of the top 10 branding firms in the world. He is currently the president of Emotional Branding LLC, a New York-based experimental think-tank and consulting firm. His clients have included Coca Cola, Madison Avenue, Victoria's Secret, and Abercrombie & Fitch.


"Worth more than a whole shelf of business books." -"Design Management Journal" "Worth more than a whole shelf of business books." -"Design Management Journal"

Ask a Question About this Product More...
Write your question below:
Look for similar items by category
How Fishpond Works
Fishpond works with suppliers all over the world to bring you a huge selection of products, really great prices, and delivery included on over 25 million products that we sell. We do our best every day to make Fishpond an awesome place for customers to shop and get what they want — all at the best prices online.
Webmasters, Bloggers & Website Owners
You can earn a 5% commission by selling Emotional Branding on your website. It's easy to get started - we will give you example code. After you're set-up, your website can earn you money while you work, play or even sleep! You should start right now!
Authors / Publishers
Are you the Author or Publisher of a book? Or the manufacturer of one of the millions of products that we sell. You can improve sales and grow your revenue by submitting additional information on this title. The better the information we have about a product, the more we will sell!
Item ships from and is sold by, Inc.
Back to top