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Emotional Branding
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Fully revised and updated - this is the book that revolutionized the marketing industry. When it was first published almost a decade ago, "Emotional Branding" transformed the marketing industry by shifting the focus from products to people. Now, fully revised and updated to take into account the sweeping changes in our consumer-led society - such as the emergence of social media and consumer interaction - Emotional Branding is set to take the marketing world by storm once again. Filled with groundbreaking innovation and advice for businesses of all types, this volume encourages readers to think of design as a new form of media, the web as a place to share information and communicate, architecture as a part of the brand building process, and people as the most powerful element of any branding strategy.
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About the Author

Marc Gobe is co-founder and former CEO of Desgripps Gobe, one of the top 10 branding firms in the world. He is currently the president of Emotional Branding LLC, a New York-based experimental think-tank and consulting firm. His clients have included Coca Cola, Madison Avenue, Victoria's Secret, and Abercrombie & Fitch.

Reviews

"Worth more than a whole shelf of business books." -"Design Management Journal" "Worth more than a whole shelf of business books." -"Design Management Journal"

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