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Elephants Before Unicorns


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Table of Contents

Foreword: Darrell West, VP Brookings and author of 'The Future of Work'
Prologue: Why I wrote this book
Chapter 1: Elephant: Pressure to Hire Too Quickly
Chapter 2: Elephant: Recruiters are Hated: What are you going to do about it?
Chapter 3: Elephant: Recruiters' Attitudes Suck
Chapter 4: Elephant: Bad Employer Brand
Chapter 5: Elephant: Impersonal Onboarding Process
Chapter 6: Elephant: Feedback Avoidance
Chapter 7: Elephant: Employee Disengagement
Chapter 8: Elephant: Non-Inclusive Workspace
Chapter 9: Elephant: Negotiation
Chapter 10: Elephant: Lack of Coaching
Chapter 11: Elephant: Action Addiction
Chapter 12: Elephant: Reskill Your Teams or Go Extinct
Chapter 13: Elephant: You Resist Emerging Work Trends
Chapter 14: Elephant: Fake Unicorn
Chapter 15: Be Like World Bank
Chapter 16: Where We're Heading

Promotional Information

Publisher Marketing

  • Full-page ad in Entrepreneur print and digital magazine (3+ million readers/month)
  • Email campaign to minimum 420K Entrepreneur subscribers
  • Banner ads on (audience 14 million unique visitors/month)
  • Book cover and text links within related articles and channels on
  • Content campaigns shared via Entrepreneur's social networks (14+ million engaged)
  • Digital galleys and press kits via NetGalley sent to top editors, reviewers, bloggers, and influential media contacts Author Marketing
  • Coordinated social media campaign on the author's social channels (9,000 combined followers)
  • Author email marketing campaign to dedicated newsletter list of 7,500+
  • Speaking/promotional tour with a focus on keynotes and speaking engagements for recruiters, human resource professionals, and executives
  • Author is scheduled to speak at Entrepreneur India's event in Singapore in March 2019
  • Author is committed to a PR push via online blogs, webinars, and podcasts with partners such as Forbes (online column) and The Emotionally Intelligent Recruiter (podcast)
  • Author-driven university marketing campaign to alumni communities including ICF Vancouver and The Emotional Intelligence Training Company
  • About the Author

    Caroline Stokes is a human capital entrepreneur helping everyone move forward in the 4th industrial revolution. She founded FORWARD executive headhunting and executive coaching company designed for global innovation leaders and hosts The Emotionally Intelligent Recruiter podcast and learning platform to help recruiters evolve in the AI age.

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