The Element


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The Element is the point at which natural talent meets personal passion.

About the Author

Ken Robinson is an internationally recognised leader in the development of creativity, innovation and human resources. He has worked with national governments in Europe and Asia, international agencies, Fortune 500 companies, national and state education systems, non-profit organisations and some of the world's leading cultural organisations. He was knighted in 2003 for his contribution to education and the arts.


Robinson (Out of Our Minds), renowned in the areas of creativity development, innovation and human resources, tackles the challenge of determining and pursuing work that is aligned with individual talents and passions to achieve well-being and success. The element is what he identifies as the point where the activities individuals enjoy and are naturally good at come together. Offering a wide range of stories about the creative journeys of different people with diverse paths to the element--including Paul McCartney, The Alchemist author Paulo Coelho, and Vidal Sassoon as well as lesser-known examples--he demonstrates a rich vision of human ability and creativity. Covering such topics as the power of creativity, circles of influence, and attitude and aptitude, the author emphasizes the importance of nurturing talent along with developing an understanding of how talent expresses itself differently in every individual. Robinson emphasizes the importance of mentors and reforming and transforming education, making a convincing argument bolstered by solid strategies for honing creativity. Motivating and persuasive, this entertaining and inspiring book will appeal to a wide audience. (Jan.) Copyright 2008 Reed Business Information.

With a crackling wit and a deep humanity, (Ken Robinson) urges us to ignore the naysayers, bypass the crowd and find the place where our talents and desires intersect -- Daniel Pink, author of A Whole New Mind
A book that lightens and lifts the minds and hearts of all who read it -- Susan Jeffers, author of Feel the Fear and Do It Anyway
Happiness really is within your grasp * Guardian *
The Element gives you the feeling that all is possible if we dig deeply within ourselves, using our imaginations and curiosity -- Vidal Sassoon

Motivational speaker and educational consultant Robinson (Out of Our Minds: Learning To Be Creative) argues that modern educational methods from the time of the industrial revolution are stifling innovation and creativity when these are most needed. He calls for an end to specialization and recognition of the diversity of intelligence. For Robinson, the goal of education should be finding one's "Element," the meeting of one's individual passion and talent. When supported by people who nurture and encourage creativity, individuals are more likely to discover their Element, discern their life ambitions, and find ways of reaching them. It's never too late to reconsider roads not taken and change course, even if it means becoming an amateur, that is, one who finds fulfillment in something other than a job. This holistic view of human potential, educational reform, and self-realization is illustrated with stories of famous and everyday people who overcame obstacles to discover their Element. This is not a self-help book-Robinson's goal is "to illuminate...concepts that you might have sensed intuitively"-but it doesn't succeed at being something larger. Recommended for large public and academic libraries where there is interest, but not essential.-Lucille M. Boone, San Jose P.L., CA Copyright 2008 Reed Business Information.

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