Rob Addy is an ITSM professional with over a decade of hands-on experience in the field. He has worked for many of the biggest names in the industry in a variety of roles in the UK and the US. From application development and support, to direct solution implementations, to product management and marketing, to consulting management and technical sales, Rob has gained insight into the ITSM world from many angles. This 360-degree view of the market enables him to balance real-life scenarios, customer requirements, best-practice processes, and technical solution capabilities and limitations to give a unique, pragmatic approach to improving IT services. Prior to joining the IT industry, Rob worked as a quality manager within the risk management, service, and manufacturing sectors, and managed several projects to gain and maintain certification to ISO 9000.
From the reviews: "By identifying and clarifying ambiguities within the ITIL framework, Rob distinguishes himself from the Kool-Aid peddlers and proves that he is a real contributor to the wider ITSM debate." - Charles Betz, Author "Architecture and Patterns for IT Service Management, Resource Planning, and Governance: Making Shoes for the Cobbler's Children" "A practical and informative guide that explains and expands upon ITIL theory." "The book extends traditional theory with practical experience to make ITIL even more valuable and pertinent." "Nobody writes ITSM like Rob. Maybe that's a good thing... But maybe that's why I like it." - Sven Strassburg, Head of Worldwide Sales Technology Office, IBM Tivoli "Going beyond best practice is the only way to gain competitive advantage. This book will help you do just that." "An excellent resource for new and experienced ITSM practitioners and their customers alike." - Danny Kellett, Principal ITSM Consultant, BMC Software "An invaluable reference for anyone working in the IT industry." "A handy volume that consolidates ITIL theory and distils it into a readily accessible form." "This book provides an invaluable foundation upon which any ITSM professional can build." - Brian Bell, Senior Vice President Worldwide Product Management, CA "Rob is a highly skilled ITSM professional that has worked for some of the biggest and best companies in the world. This book allows everyone to benefit from his experiences and common sense approach." - Dick Cahill, Worldwide VP of Sales, IBM Tivoli "A pragmatic and comprehensive reference for anyone involved with the delivery and support of IT services." - James Rogers, Chief Marketing Officer, Troux Technologies "The Information Technology Infrastructure Library (ITIL) is a wide-ranging framework, and its theoretical nature makes it a challenging methodology to adopt in an effective manner. This book aims to help users who want to benefit from ITIL, by providing both an introduction and practical pointers based on the author's experience with the methodology. ... Overall, having all of this information in one place will benefit readers." (Riemer Brouwer, ACM Computing Reviews, October, 2009)