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Effective Internal Communication


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Bad company communication often results in high staff turnover, poor results and low morale Provides straightforward techniques to re-engage staff Complete with practical examples, advice and new case studies

Table of Contents

    • Chapter - 00: Introduction;
  • Section - ONE: Setting the scene;
    • Chapter - 01: What is internal communication?;
    • Chapter - 02: What does it take to be an internal communicator?;
    • Chapter - 03: Your audience - who are they?;
    • Chapter - 04: Theories into practice;
    • Chapter - 05: Managing internal communication in-house;
    • Chapter - 06: Outsourcing the internal communications function;
    • Chapter - 07: How the legal framework fits in;
    • Chapter - 08: The channels, vehicles and activities;
    • Chapter - 09: Who uses which media for what;
    • Chapter - 10: The receiving end;
    • Chapter - 11: Communicating with special groups;
    • Chapter - 12: The globally dispersed workforce;
  • Section - TWO: Getting it right - practical application;
    • Chapter - 13: How to do it - setting about communication;
    • Chapter - 14: We can all talk can't we? Face to face;
    • Chapter - 15: Leading from the middle;
    • Chapter - 16: The creative aspects - writing, editing and designing it yourself;
    • Chapter - 17: Publishing the printed word - the logistical aspects;
    • Chapter - 18: Broadcast - do it yourself or call in the experts?;
    • Chapter - 19: Managing change;
    • Chapter - 20: Communicating in a crisis;
    • Chapter - 21: Signposting the ether;
    • Chapter - 22: They go it alone - online;
    • Chapter - 23: How to measure success;
    • Chapter - 24: How to make it happen - gone shopping!;
    • Chapter - 25: Internal communications - the future

About the Author

Lyn Smith worked as a professional communicator for over 30 years, moving from film publicity to internal communications, then to copywriting and media relations for a direct marketing agency. After working in newspaper journalism for several years, she returned to public relations consultancy. Pamela Mounter (editor) is a senior corporate communication consultant who has written widely on internal communication. She is currently Chair of the CIPR's International Group.


"Internal comms is shown to be a discipline of many dimensions, and I can see this book being a first port of call for communicators in many a work situation." Exploring Business Communications

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