Introduction. Part I: Economics: The Science of How People Deal with Scarcity. Chapter 1: Discovering What Economics Is and Why You Should Care. Chapter 2: Cookies or Ice Cream? Exploring Consumer Choices. Chapter 3: Producing the Right Stuff the Right Way to Maximize Human Happiness. Part II: Microeconomics: The Theories of Consumer and Firm Behavior. Chapter 4: Supply and Demand Made Easy. Chapter 5: Getting to Know Homo Economicus, the Utility-Maximizing Consumer. Chapter 6: The Core of Capitalism: The Profi t-Maximizing Firm. Chapter 7: Why Economists Love Free Markets and Competition. Chapter 8: Monopolies: How Badly Would You Behave If You Had No Competition? Chapter 9: Oligopoly and Monopolistic Competition: Middle Grounds. Part III: Applying the Theories of Microeconomics. Chapter 10: Property Rights and Wrongs. Chapter 11: Market Failure: Asymmetric Information and Public Goods. Chapter 12: Taking the Pulse of Health Economics and Finance. Part IV: Macroeconomics: The Science of Economic Growth and Stability. Chapter 13: Measuring the Macroeconomy: How Economists Keep Track of Everything. Chapter 14: Infl ation Frustration: Why More Money Isn't Always a Good Thing. Chapter 15: Understanding Why Recessions Happen. Chapter 16: Fighting Recessions with Monetary and Fiscal Policy. Chapter 17: Grasping the Origins and Aftermath of Financial Crises. Part V: The Part of Tens. Chapter 18: Ten Seductive Economic Fallacies. Chapter 19: Ten Economic Ideas to Hold Dear. Chapter 20: Ten Great Ways to Become Informed about Economic Issues. Appendix: Glossary. Index.
Sean Flynn , PhD, is an assistant professor of economics at Scripps College in Claremont, California. He is an active resource on the topic of economics in both the academic community and the media. He has been a guest expert on NPR and has been interviewed for articles on Forbes.com.