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E-Commerce 2015, Global Edition
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Table of Contents

  1. The Revolution Is Just Beginning
  2. E-commerce Business Models and Concepts
  3. E-commerce Infrastructure: The Internet, Web, and Mobile Platform
  4. Building an E-commerce Presence: Web Sites, Mobile Sites, and Apps
  5. E-commerce Security and Payment Systems
  6. E-commerce Marketing and Advertising Concepts
  7. Social, Mobile, and Local Marketing
  8. Ethical, Social, and Political Issues in E-commerce
  9. Online Retailing and Services
  10. Online Content and Media
  11. Social Networks, Auctions, and Portals
  12. B2B E-commerce: Supply Chain Management and Collaborative Commerce

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