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Doing Psychological Research


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Table of Contents

Approaches to psychological research

Part one: Gathering Data
Gathering data for psychological research
Observational studies
Questionnaire studies
Case studies and ethnography
Analysing documents
Part two: Making Sense of Data
Introducing qualitative analysis
Grounded approaches to qualitative research
Conversations, discourse and images
Protocol analysis and other techniques
Introducing quantitative analysis
Numbers as descriptive statistics
Descriptive statistics in visual images
Two-sample tests
Correlation and regression
Analysis of variance

About the Author

Dr Nicky Hayes is probably the most experienced and respected writer of psychology textbooks in the UK. She is the author of sixteen books, including Foundations of Psychology (1994), Teach Yourself Psychology (1994) and Successful Team Management (1996), as well as numerous articles and academic papers. She is a Fellow of the British Psychological Society, a qualified teacher and a Chartered Psychologist, and is currently Visiting Senior Fellow in the Department of Psychology, University of Surrey.

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