Illustrations 1.: An Advertisement That is Never Changed 2.: From Literature to Business 3.: Good Money in Good English 4.: What You Want and Where to Get It 5.: The 100% Self-correcting Course in English Language 6.: Grammar and Vocabulary 7.: The Finishing Touches 8.: Every Day People Judge You 9.: Just 15 Minutes a Day 10.: A Better Self: Manners, Music and Muscles 11.: Smile 12.: Language, Culture and Anxiety 13.: Linguistics and the New Rhetoric 14.: Study at Home 15.: School's Out 16.: The Sherwin Cody Legacy Answers to Exercises Sherwin Cody Timeline New York Times Ads
Edwin L. Battistella is professor of English and writing at Southern Oregon University. He is the author of three previous books on grammar and language, Bad Language Are Some Words Better than Others?, The Logic of Markedness, and Markedness: The Evaluative Superstructure of Language.
"Well written in a tone that would be easily digested by undergraduates and engaging for an interested non-academic reader. Battistella has done an outstanding job engaging the scholarship of history, marketing, the history of marketing, the history of education, the history of English pedagogy, and the development of the self-help industry." --Jeffrey Reaser, North Carolina State University "Contextualizing Cody's work culturally and historically, in terms of both linguistics and business, the author shows that, though never recognized as an eminent linguist, Cody had a significant influence on 20th century notions of correctness as they relate to personal success. As Battistella demonstrates, Cody was a practical grammarian whose methods, both prescriptive and descriptive, allowed students to identify and correct their own recurring errors. Recommended." --Choice