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The Disruption Mindset
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Promotional Information

  • Strong social media presence
    • 297,505 Facebook followers
    • 237,885 LinkedIn followers
    • 109,000 Twitter followers
  • 35,000 email list with Altimeter, 35,000 email list with Prophet
  • Newsletter relaunching in April 2017
  • Podcast launching in May 2017
  • Sending out 500 books to clients, 500 books to press and influencers
  • Active speaking business swaps speaking fees for book purchases
  • Press/influencer launch event in San Francisco in one of the famous "Painted Ladies"
  • Press tour in NYC and San Francisco
  • Disruptive book formats to engage next generation business audience
    • Snapchat version of the book
    • Video course on Udemy
    • AMA sessions
    • Kickstarter campaign with exclusive offers
    • Skim version of the book (Intro + Outline + Chapter Summaries)

Disruptor Kits: Package for Disruptors that includes 10 books (or more) for the executive team, downloadable worksheets, and exclusive access to video content.

About the Author

Charlene Li is the founder and CEO of Altimeter Group and the author of the New York Times bestseller Open Leadership: How Social Technology Can Transform How You Lead. She is also the coauthor of the critically acclaimed, bestselling Groundswell: Winning in a World Transformed by Social Technologies, which was named one of the best business books in 2008. Charlene is frequently quoted by leading media channels such as The Wall Street Journal, New York Times, USA Today, Reuters, and The Associated Press. She has appeared on 60 Minutes, The McNeil NewsHour, ABC News, CNN, and CNBC. She is a much-sought after public speaker and has keynoted top conferences such as the World Business Forum, World Economic Forum, American Society of Association Executives, SXSW, and Web 2.0. A graduate of Harvard Business School, with a magna cum laude degree from Harvard College, she currently lives in San Francisco. You can follow her blog at charleneli.com/blog and at twitter.com/charleneli.

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