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Digital Art Masters: Volume 7
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Promotional Information

The main areas where we promote and publicize our titles are on our website (www.3dtotal.com), our dedicated publishing website (www.3dtotalpublishing.com) and in our digital magazines, 3DCreative and 2DArtist. We host banner adverts on all pages of our website (in a rota system) where they are seen by our 500,000 unique monthly visitors. Our magazines have 10,000 readers per issue and we run full page adverts for our products. We also regularly post free book sample giveaway articles on our website, promote reviews and advertise our new releases on various artistic forums and news websites. Further to this we have a mailing list of 10,000+ which we regularly promote the books through and we exhibit at the Siggraph exhibition every year (20,000 visitors). We also promote the books, and all related promotional activity, on our Twitter and Facebook pages. All books are available to pre-order a month before they are released, and we generally provide some kind of free gift with pre-orders. We send out a promotional postcard with all physical orders to promote books titles that are about to be released. We have also recently launched a website dedicated to 3DTotal Publishing, which holds full details about all of our currently published and upcoming titles, as well as information about our various global distributors: http://3dtotalpublishing.com/ If a new book is released in an existing series, we write to customers who have purchased the previous book to let them know that a new book is now available. We also try to secure an interview with the main/featured artist just before the launch, which is made available on our website, and promote via our social media channels. We have a strong relationship with Future Publishing and Imagine Publishing, who make many of the premier CG magazines such as 3DWorld and ImagineFX, and who announce our new releases and publish reviews. We also have a number of full page adverts running in their newsstand bookazines. We aim for all the contributing artists to post the news of the book release on their websites and blogs. We are building relationships with other large web-based CG communities, such as conceptart.org, and plan to do cross promotions with them. We are starting to advertise in relevant magazines and websites to promote the release of a new book. We sponsor a few large CG based competitions each year, offering the books as prizes.

About the Author

3DTotal Publishing 3DTotal was founded in 1999 as a simple 3D resource website. Over the last decade the site has evolved into one of the premier CG art websites in the world, offering a variety of training products, an inspirational gallery, a free texture library and hundreds of free tutorials on a variety of subjects. In 2006, 3DTotal entered into partnership with Focal Press and launched the popular book series Digital Art Masters and Digital Painting Techniques. The premise for these books was to provide high quality content that would inspire and educate the next generation of digital artists. Featuring the work of top industry professionals, detailed tutorials and image breakdowns, these series have become firmly established as indispensible resources for any digital artist. After five successful years working with Focal Press, 3DTotal Publishing was launched in early 2010. As well as self-publishing the next volumes in the pre-existing Digital Art Masters and Digital Painting Techniques series, 3DTotal Publishing has launched a number of new titles including: The Art of Atomhawk Design: Volume 1, Photoshop for 3D Artists: Volume 1 and Beginner's Guide to Digital Painting in Photoshop.

Reviews

Praise for previous volumes in the Digital Art Masters series: "This book not only exhibits the artists at the cutting edge of the digital art industry, but also delivers valuable tips and advice that will usher in the next generation of Digital Art Masters."--Tim Warnock, matte painter, Harry Potter and the Deathly Hallows "3D has become an indispensible part of the entertainment industry. The artists being showcased in this book I believe are part of the beginning of a new golden age of illustration."--Stephan Martiniere, concept illustrator, Rage "If you're interested in learning the ins and outs of digital illustration, this book offers everything from quick tips to advanced techniques. . . . It's also a beautiful art gallery you can put in your backpack."--Kekai Kotaki, lead concept artist, Guild Wars 2

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