CHAPTER 1. ELEMENTS OF DIFFUSION
CHAPTER 2. A HISTORY OF DIFFUSION RESEARCH
CHAPTER 3. CONTRIBUTIONS AND CRITICISMS OF DIFFUSION RESEARCH
CHAPTER 4. THE GENERATION OF INNOVATIONS
CHAPTER 5. THE INNOVATION-DECISION PROCESS
CHAPTER 6. ATTRIBUTES OF INNOVATIONS AND THEIR RATE OF ADOPTION
CHAPTER 7. INNOVATIVENESS AND ADOPTER CATEGORIES
CHAPTER 8. DIFFUSION NETWORKS
CHAPTER 9. THE CHANGE AGENT
CHAPTER 10. INNOVATION IN ORGANIZATIONS
CHAPTER 11. CONSEQUENCES OF INNOVATIONS
Dr. Everett M. Rogers is Distinguished Professor in the Department of Communication and Journalism at the University of New Mexico (UNM), where he teaches and conducts research on the diffusion of innovations.
Choice The name of Everett Rogers...is virtually synonymous
with the study of the diffusion of innovations....His coverage is
comprehensive, ranging from the elements of diffusion and the
history of diffusion research to generators of innovation, change
agents, and the consequences of innovations. Among the many
features that make this an exemplary interdisciplinary effort are
Rogers's clear, literate style and his ability to stay in touch
with social realities. He sets a high standard for social
Technology and Culture A classic work....Full of interesting insights, solid examples, and good common sense.
Journal of Communication Incorporates important advances...presented in the usual clear, didactic, and often light-spirited style of the author, who also offers choice examples of his wide cross-cultural experiences. The result is a highly readable and discussion-provoking text.
Engineering Management Society Holds several important lessons for anyone planning the introduction of new ideas in a firm....Introduces the latest and probably some of the best thinking in that area.