Contents
Preface
CHAPTER 1. ELEMENTS OF DIFFUSION
CHAPTER 2. A HISTORY OF DIFFUSION RESEARCH
CHAPTER 3. CONTRIBUTIONS AND CRITICISMS OF DIFFUSION RESEARCH
CHAPTER 4. THE GENERATION OF INNOVATIONS
CHAPTER 5. THE INNOVATION-DECISION PROCESS
CHAPTER 6. ATTRIBUTES OF INNOVATIONS AND THEIR RATE OF ADOPTION
CHAPTER 7. INNOVATIVENESS AND ADOPTER CATEGORIES
CHAPTER 8. DIFFUSION NETWORKS
CHAPTER 9. THE CHANGE AGENT
CHAPTER 10. INNOVATION IN ORGANIZATIONS
CHAPTER 11. CONSEQUENCES OF INNOVATIONS
Glossary
Bibliography
Name Index
Subject Index
Dr. Everett M. Rogers is Distinguished Professor in the Department of Communication and Journalism at the University of New Mexico (UNM), where he teaches and conducts research on the diffusion of innovations.
Choice The name of Everett Rogers...is virtually synonymous with
the study of the diffusion of innovations....His coverage is
comprehensive, ranging from the elements of diffusion and the
history of diffusion research to generators of innovation, change
agents, and the consequences of innovations. Among the many
features that make this an exemplary interdisciplinary effort are
Rogers's clear, literate style and his ability to stay in touch
with social realities. He sets a high standard for social
theorists.
Technology and Culture A classic work....Full of interesting
insights, solid examples, and good common sense.
Journal of Communication Incorporates important
advances...presented in the usual clear, didactic, and often
light-spirited style of the author, who also offers choice examples
of his wide cross-cultural experiences. The result is a highly
readable and discussion-provoking text.
Engineering Management Society Holds several important lessons for
anyone planning the introduction of new ideas in a
firm....Introduces the latest and probably some of the best
thinking in that area.
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