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Diffusion of Innovations, 5th Edition
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Table of Contents

Contents

Preface

CHAPTER 1. ELEMENTS OF DIFFUSION

CHAPTER 2. A HISTORY OF DIFFUSION RESEARCH

CHAPTER 3. CONTRIBUTIONS AND CRITICISMS OF DIFFUSION RESEARCH

CHAPTER 4. THE GENERATION OF INNOVATIONS

CHAPTER 5. THE INNOVATION-DECISION PROCESS

CHAPTER 6. ATTRIBUTES OF INNOVATIONS AND THEIR RATE OF ADOPTION

CHAPTER 7. INNOVATIVENESS AND ADOPTER CATEGORIES

CHAPTER 8. DIFFUSION NETWORKS

CHAPTER 9. THE CHANGE AGENT

CHAPTER 10. INNOVATION IN ORGANIZATIONS

CHAPTER 11. CONSEQUENCES OF INNOVATIONS

Glossary

Bibliography

Name Index

Subject Index

About the Author

Dr. Everett M. Rogers is Distinguished Professor in the Department of Communication and Journalism at the University of New Mexico (UNM), where he teaches and conducts research on the diffusion of innovations.

Reviews

Choice The name of Everett Rogers...is virtually synonymous with the study of the diffusion of innovations....His coverage is comprehensive, ranging from the elements of diffusion and the history of diffusion research to generators of innovation, change agents, and the consequences of innovations. Among the many features that make this an exemplary interdisciplinary effort are Rogers's clear, literate style and his ability to stay in touch with social realities. He sets a high standard for social theorists.
Technology and Culture A classic work....Full of interesting insights, solid examples, and good common sense.
Journal of Communication Incorporates important advances...presented in the usual clear, didactic, and often light-spirited style of the author, who also offers choice examples of his wide cross-cultural experiences. The result is a highly readable and discussion-provoking text.
Engineering Management Society Holds several important lessons for anyone planning the introduction of new ideas in a firm....Introduces the latest and probably some of the best thinking in that area.

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