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Die Generation y [German]


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About the Author

Dr. Anders Parment ist Unternehmensberater in den Bereichen Employer Branding, Generationswechsel und Konsumverhalten in Schweden. Er lehrt und forscht an der Business School der Stockholm University und ist Autor erfolgreicher Bucher, u. a. zu Personalmanagement und Employer Branding


Aus den Rezensionen zur 2. Auflage: "... Das Buch ist vor allem fur Fuhrungskrafte und Personalexperten interessant ... Der Leser erhalt viele Impulse, seine bisherige Einstellungen und Urteile uber die neue Generation zu uberdenken und wird auf viele neue Aspekte aufmerksam Gemacht ... Das Buch sollte zur Pflichtlekture derjenigen gehoeren, die sich mit der neuen. Generation auseinander setzen mussen ... Der Autor stellt das Thema gut verstandlich dar und belegt die Aussagen mit vielen Studien ..." (Dr. Tomas Bohinc, In:, 26. Marz 2014)

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