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Detective Marketing
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About the Author

About the Author Many call me a chaos pilot, in which case this book is my request for a landing permit for innovation. I like to think of myself as a student of life. As a student, I write articles, lecture, teach, socialize with interesting people and learn through mentors. My marketing experience comes from a number of advertising agencies and e-commerce companies. I'm a self-made entrepreneur, the library is my university and southern Sweden has been my college of common sense. Experience of marketing comes from working at a number of advertising agencies. I've held hundreds of lectures at corporations and academic institutions attended by The University of Stockholm, IIU, J. Walter Thompson, Leo Burnett, McCann-Erickson, DaimlerChrysler, Ericsson, Europolitan, Birka, BMW, Skanska, Annonsorforeningen, Berghs School of Communication, IIR, Conferator, SEB, Lowe Brindfors Advertising, Pharmacia Corporation, ICL, KF, Statoil and Telia. I've held thousands of workshops for all kinds of companies. I also took part in the Oresund Consulate's reference group on the Oresund bridge between Sweden and Denmark - one of the largest projects of its kind in Europe. My most valuable experience, however, is what I've learned from everyday life and the people I've met along the way. This is why I'm looking forward to meeting you in this book.

Reviews

"In his book Detective Marketing, Stefan has succeeded in creating what we always strive for: simplicity, clarity, perfection. Using simple, yet thought-provoking examples, he manages to inspire both creativity and clear-sightedness. His hypothetical cases use humor to tickle the imagination and to shed new light on the role of common sense in marketing and communications." Claes Andreasson Director, Absolut Akademi, The Absolut Company "In business, being ahead of your time is good. Being ahead of Coca-Cola is revolutionary. Stefan Engeseth, the author of Detective Marketing, has an uncanny ability to predict trends. A number of hypothetical cases in his book have already become reality. The most far-out of these is a plan for delivering Coca-Cola on tap to private households. A year after the book's publication, the Coca-Cola company announced a pilot project for doing just that." Steve Strid "In his book Detective Marketing, Stefan has succeeded in creating what we always strive for: simplicity, clarity, perfection. Using simple, yet thought-provoking examples, he manages to inspire both creativity and clear-sightedness. His hypothetical cases use humor to tickle the imagination and to shed new light on the role of common sense in marketing and communications." Claes Andreasson Director, Absolut Akademi, The Absolut Company

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