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Designing and Analysing Questionnaires and Surveys


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Part 1. Background principles. The basic rationale. Determining objectives and hypotheses. Under what circumstances should the survey be undertaken? Researching the problem. Part 2. The General Survey Design. An overview of the design. Choosing between postal and interview surveys. Obtaining the right size and type of sample. Part 3. Survey and questionnaire formats. Generating the items. Writing the survey. Part 4. Evaluating the items. The pilot study. Part 5. Analysing the results. Analysing data from surveys. Part 6. The report. Presenting the survey results. Evaluating reports. Evaluating reports together with introductory critiques.

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