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Designing With and Within Public Organisations


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About the Author

Andre Schaminee worked at Urban Design Bureau SAB with urban restructuring and intercommunal collaboration. At Twynstra Gudde (an organization consultancy bureau) he was Project secretary HOV Arnhem Nijmegen (For intercommunal governmental organization), Project manager widening Highway A1 (For ministry of Infrastructure), Long Term Investment Strategy Infrastructure (For National & intercommunal governments). During his time at Twynstra Gudde he was founder and manager of design departement is ook 2011-2016 ( Andre works for the ministry of infastructure, ministry of internal affairs, city of Amsterdam, Rotterdam, The Hague, provinces of Brabant, Overijssel, Utrecht, housing corporations, water councils, contractors, ING bank and many others. Coen Luijten worked for a long time in the banking and insurance industry. His heart however lays in the field of commercial advertising. Is fascinated about psychology and what motivates people. Is somewhat the same as his dog, an enthusiastic and playful Labrador. Loves to travel all over the world and visit different countries and cultures. Made the switch to higher education in his mid-thirties and gained his Master degree in Imagineering (Master in Business Innovation) in 2017. Teaches creativity, advertising and branding at the Fontys University of Applied Sciences in the Netherlands since 2010. Has a deep desire to help people to unleash their Creativity. Together, Coen Luijten and Joris van Dooren were rewarded by the Fontys University of Applied Sciences with the Fontys Education Award in 2013 for their Fehtex Day Creativity Game. As a duo they are frequently invited as guest lecturers on creativity across Europe.


'(The book) is therefore also suitable for every director, manager, strategist and controller. You could almost imagine that, without a good and open framework of design thinking within a public organization - in terms of strategy, policy, execution and actual delivery of products and services - the risks automatically arise. A readable book and perhaps indispensable. It offers tools to (finally) connect the systematic world of the government with the world of its citizens and businesses.'
- PRIMO Nederland

'The book is, without a doubt, one of the best books I have ever read on the topic. The author does a good job explaining the design process in a way that non-designers will understand. I really like the way the author breaks up the text with the case studies and debates from his experience as well as examples from other efforts. That makes the book more readable and it makes the explanations of the design process more tangible.'
- Prof. Thomas Fisher, Professor, Director of the Minnesota Design Center, and Dayton Hudson Chair in Urban Design

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