Introduction 1 Part I: Understanding Design. CHAPTER 1: Why Design Matters 9 CHAPTER 2: The Purpose of Design 19 Part II: Medium and Form. CHAPTER 3: Medium and Form in Typography 37 CHAPTER 4: Technology and Culture 75 Part III: Composition. CHAPTER 5: Fool's Golden Ratio: Understanding Proportions 105 CHAPTER 6: Holding the Eye: Composition and Design Principles 133 CHAPTER 7: Enlivening Information: Establishing a Visual Hierarchy 167 Part IV: Color. CHAPTER 8: Color Science 195 CHAPTER 9: Color Theory 235 Part V: Appendixes. APPENDIX A: Choosing and Pairing Fonts 291 APPENDIX B: Typographic Etiquette 311 Index 329
David Kadavy is a user interface designer whose clients include Silicon Valley startups such as oDesk, UserVoice, and PBworks. He led the design departments at two Silicon Valley startups and an architecture firm, taught a college course in typography, and studied ancient typography in Rome. David blogs about design at kadavy.net , and his Twitter handle is @kadavy .