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Design Works

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Table of Contents

Table of Contents Introduction The Journey of DesignWorks and the Intent of this Book Part One: The Practice of Business Design OVERVIEW OF BUSINESS DESIGN Creating, Delivering & Sustaining Value GEAR 1: EMPATHY & DEEP USER UNDERSTANDING Reframing the Opportunity GEAR 2: CONCEPT VISUALIZATION Refreshing Your Vision GEAR 3: STRATEGIC BUSINESS DESIGN Refocusing & Activating Your Strategy PREPARING FOR YOUR QUEST Setting the Foundation TRANSFORMATION Embedding Business Design into Your Enterprise Part Two: Tools & Tips for Business Design

About the Author

Heather M.A. Fraser is co-founder and director of Rotman DesignWorks and an adjunct professor in the Rotman School of Management at the University of Toronto.


Many business books claim to offer practical solutions, this one really does. Developing Leaders Issue 9: 2012

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