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The Design Thinking Toolbox


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Table of Contents

Preface 5 The Toolbox in a nutshell 10 The global survey 13 What is design thinking? 17 Quick start 27 The Toolbox 36 Warm-ups that fit the setting 39 Clapping game 41 Bingo 42 Stop & go 43 30 circles 44 Ninja 45 Marshmallow challenge 46 Understand 47 Problem statement 49 Design principles 53 Interview for empathy 57 Explorative interview 63 Ask 5x why 67 5W+H questions 71 Jobs to be done 75 Extreme users/lead users 79 Stakeholder map 83 Emotional response cards 87 Observe 91 Empathy map 93 Persona/user profile 97 Customer journey map 103 AEIOU 107 Analysis questions builder 111 Peers observing peers 115 Trend analysis 119 Define point of view 123 "How might we..." question 125 Storytelling 129 Context mapping 133 Define success 137 Vision cone 141 Critical items diagram 145 Ideate 149 Brainstorming 151 2x2 matrix 155 Dot voting 159 6-3-5 method 163 Special brainstorming 167 Analogies & benchmarking as inspiration 171 NABC 177 Blue ocean tool & buyer utility map 181 Prototype 185 Frequently used kinds of prototypes 187 Exploration map 195 Prototype to test 199 Service blueprint 203 MVP 207 Test 211 Testing sheet 213 Feedback capture grid 217 Powerful questions in experience testing 221 Solution interview 225 Structured usability testing 229 A/B testing 233 Reflect 237 I like, I wish, I wonder 239 Retrospective "sailboat" 243 Create a pitch 247 Lean canvas 251 Lessons learned 255 Road map for implementation 259 Problem to growth & scale innovation funnel 263 Applications 267 Universities: ME310 at Stanford University 269 Companies: "Co-creation toolbox" by Siemens 273 Intrapreneurship: "Kickbox" by Swisscom 277 Transformation: "Digital transformation road map" 281 Promotion of young talent: "Young innovators" 285 Personal change: "Design thinking life 289 Closing words 293 Authors & contributors 296 Sources and index 301 Workshop Planning Canvas 309

About the Author

Michael Lewrick (Zurich, Switzerland) holds an MBA and PhD from Stanford, and is Head of Deloitte Labs. His research interests centers on the management issues related to the design, development and commercialization of technological and business model innovation. Patrick Link (Switzerland) is a lecturer at the University of Applied Science in Lucerne, Switzerland, teaching product management, marketing and collaboration management. He has12 years of practical experience as head of product management and in strategic planning, market analysis, strategic projects and as process engineer and project leader. Larry Leifer (Palo Alto, CA) is a professor of engineering at Stanford University and has been a key contributor to the design thinking movement in Silicon Valley and globally, though teaching and consulting, and through the world-renowned design firm IDEO, which was founded by one of his students. Larry's design thinking work is focused on tools to help design teams understand, support, and improve design practice and theory.

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