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Design Elements, Color Fundamentals

This is the second book in the Design Elements series that focuses on a single core element of design. Created with the design student in mind, each book in the series offers a comprehensive reference for understanding and effective application of these core building blocks for designers. Each book breaks down the rules and elements of its specific subject, how and when to apply effective usage, as well as when it's okay to break the rules. This series of books expands on the chapters offered in Design Elements, which also inspired its presentation style and didactic nature. Other books in the series include Book 1: Form and Space, Book 3: Choosing & Using Type and Book 4: Choosing & Using Images. Both text book and design reference, each book offers not only instruction promising a solid understanding and usage rules for the core elements of design but also provides application-oriented inspiration as a crucial teaching tool.
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About the Author

Aaris Sherin is a New York based writer, educator and designer. She is author of the book, SustainAble: A handbook of materials and applications for graphic designers and their clients and is founder of Fit to Thrive a consulting company that is dedicated to addressing complex design-related issues can occur across media and disciplines.


"In this dynamic reference manual, Sherin (SustainAble: A Handbook of Materials and Applications for Graphic Designers and Their Clients) succinctly addresses all aspects of communication through color, providing many helpful tips and pointing out the accepted standards. Along the way, she demystifies color theory, unpacks the emotive qualities of color, and even discusses when and where a designer might break the rules. The guide is loaded with hundreds of examples of color used effectively in all sorts of design contexts, including package design, logos, advertising, web design, and information architecture. VERDICT: Students and beginning designers will learn the most from this book, but anyone who communicates visually will find it informative." -- Library Journal

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