Table of Contents

Introduction by Deyan Sudjic, Director of the Design Museum Architecture By Deyan Sudjic, the Director of the Design Museum in London, UK. Previously, he was the design and architecture critic for The Observer, the Dean of the Faculty of Art, Design and Architecture at Kingston University and Co-Chair of the Urban Age Advisory Board. He founded and was editorial director of Blueprint, the monthly architecture magazine, and has also been the editor of Domus (magazine). Alongside these roles, he was the Director of the Glasgow UK City of Architecture and Design program and the Director of the Venice Architecture Biennale. He was also a juror for the design of London's Aquatics Centre, which is to be built for the 2012 Olympics. Identity By Wally Olins, one of the world's most respected and experienced practitioners of corporate identity and branding. Currently the Chairman and co-founder of Saffron Brand Consultants, he has advised many of the world's leading commercial organizations, including 3i, Renault, Repsol, BT, Volkswagen, Tata and Lloyd's of London, and has also worked with a number of countries on branding issues, among them Portugal and Poland. Olins is the author of several books, including the seminal Corporate Identity and Wally Olins On B(R)and, both published by Thames & Hudson. He has also been Visiting Fellow at Said Business School in Oxford and the London Business School, and Visiting Professor at Lancaster University and Copenhagen Business School. He was awarded a CBE in 1999. After the Object By Simon Waterfall, who has helped form the digital industry we know today. He and partners set up Deepend in the early 1990s which expanded to nine offices around the globe and was the number one agency in the world in 2001 before bursting into flames in the Dot com crash. He went on to form Poke in London and New York where he won his second BAFTA for Alexander McQueen's web site. Poke has been voted the number one agency twice in the past seven years, and in 2008 he became the youngest and first digital president of the D&AD. In September 2008 he was awarded the honour of Royal Designer of Industry (RDI), the highest award for design in England. Fashion By Susannah Frankel, fashion editor of The Independent since 1999 and fashion features director of AnOther magazine. Having studied English at Goldsmiths' College, London, she went on to work as a junior editor at Academy Editions, publishers of books on art and architecture. In 1989 Frankel moved to BLITZ Magazine, becoming deputy editor. She was fashion editor of The Guardian from 1996-1999. Her first book, Visionaries: Interviews With Fashion Designers, was published by V&A Enterprises in 2001. In 2007 she co-wrote the catalogue for The House of Viktor & Rolf at the Barbican, published by Merrell, and has just completed an essay for a monograph on the work of Martin Margiela to be published by Rizzoli. Graphic Design By Rick Poynor, a writer on design, media and visual culture. He was the founding editor of Eye magazine, and is a contributing editor and columnist of Print magazine in New York. He has been a visiting professor and a research fellow at the Royal College of Art, London. He has written several books including Obey the Giant, an essay collection, No More Rules, a critical study of graphic design and postmodernism, and Communicate: Independent British Graphic Design since the Sixties, which accompanied an exhibition he curated at the Barbican Art Gallery, London in 2004. Furniture Design By Paola Antonelli, Senior Curator of Architecture and Design at MoMA in New York, USA and one of the world's foremost design experts. She has lectured on design and architecture in Europe and the United States and has served on several international architecture and design juries. She has been a contributing editor for Domus magazine, the design editor for Abitare and has contributed to many other publications, including Metropolis, the Harvar

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A reference book for students, a source book for professional designers and a revelation for the public. The first book to look at British design as a distinct genre in a global context. A unique partnership between Conran Octopus and the Design Museum bringing serious design knowledge to the general reader. Sales of design books have increased by 40% in the last 4 years. (TCM, Nielsen Bookscan)

About the Author

The Design Museum s mission is to celebrate, entertain, and inform. It is the world s leading museum devoted to contemporary design in every form from furniture to graphics, and architecture to industrial design.Working to place design at the centre of contemporary culture, it demonstrates both the richness of the creativity to be found in all forms of design, and its importance. Design is a hugely fertile field of inventive new work, as well as a key component underpinning the modern economy. It provides a means for understanding the contemporary world, and, potentially, for making it a better place.