Lazar Dzamic is the former Google ZOO Head of Brand Planning for North and Central Europe (NACE), a creative strategist, writer and academic. He is an award-winning Planning Director in several integrated agencies, and lectures at the Faculty for Media & Communications at the Singidunum University in Belgrade. Justin Kirby is a consultant, educator and thought leader with a 20+ year career in industry as a digital strategist, producer and entrepreneur. He chairs and speaks at conferences around the globe, judges industry awards, and advises brands and agencies.
"A refreshingly different angle and putting the relevance of
content in a wider context makes this book not only insightful but
also unique."--AJ Huisman and Bert van Loon, founders of the
European Content Marketing Fast Forward platform
"Content - with a capital C - is going through an identity crisis. With so many definitions, applications and promises, this book cuts through the clutter to home in on what is truly important. Leave this book on your desk - I have a hunch that you will reach for it often."--Jessica Gioglio, digital and social business strategist and co-author of The Power of Visual Storytelling