About the Author

Cal Newport is the author of several books, including the New York Times bestseller, Digital Minimalism, The Time-Block Planner, Deep Work and So Good They Can't Ignore You and is an Associate Professor of Computer Science at Georgetown University. You won't find him on Twitter, Facebook or Instagram but you can often find him at home with his family in Washington DC or writing essays for his popular website calnewport.com.

Reviews

Stop worrying about what you feel like doing (and what the world owes you) and instead, start creating something meaningful and then give it to the world. Cal really delivers with this one. - praise for SO GOOD THEY CAN'T IGNORE YOUCal Newport ably demonstrates how the quest for 'passion' can corrode job satisfaction. If all he accomplished with this book was to turn conventional wisdom on its head, that would be interesting enough. But he goes further-offering advice and examples that will help you bypass the disillusionment and get right to work building skills that matter. - praise for SO GOOD THEY CAN'T IGNORE YOUWith practical advice backed up by proven examples, SO GOOD THEY CAN'T IGNORE YOU is both an unconventional and fresh take on the area of work and lifestyle design. An absolute must-read. - Lifehack.org