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The Death of Competition


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About the Author

James F. Moore is one of the world's foremost advisors on leadership and strategy. His clients have included AT&T, Hewlett-Packard, Royal Dutch Shell, ABB Asea Brown Boveri, and other distinguished companies. His Harvard Business Review article, "Predators and Prey: A New Ecology of Competition," won the prestigious McKinsey Award for best article of 1993. Currently a visiting member of the faculty at the University of Virginia Darden Graduate School of Business, he is educated in both strategy and psychology. He earned his doctorate from Harvard in Human Development and conducted research on strategy, organizations, and technology at Stanford and Harvard Business Schools.


The president of GeoPartners Research, Inc., a Cambridge, Massachusetts, management consulting firm specializing in business strategy and implementation, Moore was impressed and influenced by anthropologist Gregory Bateson during his doctoral study at Harvard and here continues Bateson's thoughts on coevolution, culture, and competition. Moore believes that thinking in terms of traditional industries is no longer acceptable business strategy. He forecasts the death of competition as it is now known and predicts a future of organized chaos. Using the "ecosystem" as a metaphor, he encourages business and business leadership to coevolve into whatever patterns or relationships are needed at particular times to succeed. His business ecosystem is divided into four stages, which he illustrates with corporate examples and ultimately relates to personal ecosystems. His well-developed work deserves the attention of public and academic libraries and executives in all types of business.-Littleton M. Maxwell, Business Information Ctr., Univ. of Richmond, Va.

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