1. Introduction to Data Mining. 2. Applied Data Mining Using Microsoft Excel 2007. 3. DMX and SQL Server Data Mining Concepts. 4. Using SQL Server Data Mining. 5. Implementing a Data Mining Process Using Office 2007. 6. Microsoft Naive Bayes. 7. Microsoft Decision Trees Algorithm. 8. Microsoft Time Series Algorithm. 9. Microsoft Clustering. 10. Microsoft Sequence Clustering. 11. Microsoft Association Rules. 12. Microsoft Neural Network and Logistic Regression. 13. Mining OLAP Cubes. 14. Data Mining with SQL Server Integration Services. 15. SQL Server Data Mining Architecture. 16. Programming SQL Server Data Mining. 17. Extending SQL Server Data Mining. 18. Implementing a Web Cross-Selling Application. 19. Conclusion and Additional Resources. Appendix A. Datasets. Appendix B. Supported Functions. Index.
Jamie MacLennan is principal development manager of the SQL Server Analysis Services at Microsoft. He has more than 25 patents or patents pending for his work on SQL Server Data Mining, and has written extensively on the data mining technology in SQL Server. ZhaoHui Tang is a principal group program manager at Microsoft adCenter and inventor of Keyword Services Platform. Bogdan Crivat is a senior software design engineer in SQL Server Analysis Services at Microsoft, working primarily on the data mining platform.