Download the Free Fishpond App!
Download on the App Store

Android App on Google play
The Dark Side of Personalization: Online Privacy Concerns Influence Customer Behavior

Already own it?

Sell Yours
Home » Books » Business » Economics » General

The Dark Side of Personalization

Online Privacy Concerns Influence Customer Behavior

By Jorg Ziesak

Elsewhere $81.13 $58.56   Save $22.57 (28%)
Price includes NZ wide delivery!
Ships from Europe
Order Now for Christmas with e-Gift
Register or sign-in to rate and get recommendations.
Format: Paperback, 64 pages
Published In: United States, 23 May 2013
''Online Privacy Fears Stoked By Google, Twitter, Facebook Data Collection Arms Race'', ''Your E-Book Is Reading You'', '' 'Instant personalization' brings more privacy issues to Facebook''. These are only a few recent examples of media headlines that deal with the issue of online privacy and personalization. Scholars and managers have repeatedly stated the benefits of personalization which is targeting products and services to individual customers, and constitutes a key element of an interactive marketing strategy. In order to accurately estimate the needs and wants of customers, it is necessary to gather a significant amount of information. Privacy concerns may arise when personal information about customers is gathered. If this arises, personalization can backfire by making clients reluctant to use the service or - even worse - developing a negative attitude towards the company. A recent survey by Opera Software (2011) found that Americans fear online privacy violations more than job losses or declaring personal bankruptcy. This had induced politicians to introduce regulations and laws that address online privacy that safeguards consumers against online monitoring, and intrusion into confidential user information. However, privacy online remains a complicated issue for both, managers and politicians for new personalization technology emerges at a much faster pace than political regulations and guidelines. This is the first study that establishes a link between different types of data collection, data usage, and concerns for information privacy. It also analyses the impact of privacy concerns on value, risk and usability perception of personalization, and the users' willingness to transact with the website. Further, it develops a conceptual framework, and tests it by collecting responses to a questionnaire from an online-crowdsourcing sample of Amazon Mechanical Turk.
EAN: 9783954890613
ISBN: 3954890615
Publisher: Anchor Academic Publishing
Dimensions: 21.01 x 14.81 x 0.38 centimetres (0.10 kg)
Age Range: 15+ years
Tell a friend

Their Email:

Sell Yours

Already own this item?
Sell Yours and earn some cash. It's fast and free to list! (Learn More.)

Review this Product


Webmasters, Bloggers & Website Owners

You can earn a 5% commission by selling The Dark Side of Personalization: Online Privacy Concerns Influence Customer Behavior on your website. It's easy to get started - we will give you example code. After you're set-up, your website can earn you money while you work, play or even sleep!



Are you the Author/Publisher? Improve sales by submitting additional information on this title.


This item ships from and is sold by Fishpond World Ltd.