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The Customer Experience Edge
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About the Author

Reza Soudagar is a Senior Director for global marketing at SAP, the leader in enterprise software. He has developed CRM technology and business strategies for clients at Accenture and Oracle and has played a key role in the creation of Oracle's CRM suite.
Vinay Iyer is currently Vice President of global marketing at SAP after having cut his teeth in CRM at Siebel Systems. He holds an MBA from Wharton.
Dr. Volker G. Hildebrand, Vice President for CRM Solutions at SAP, is a pioneering researcher focusing on customer-centric business strategies and innovative CRM technologies.

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