Part 1: MACINTOSH MADNESS Ch 1: Techno Fetishism Ch 2: Macs and the Counterculture Ch 3: Worshipping the Two Steves Ch 4: Mac Tattoos and Haircuts Ch 5: Macspotting Ch 6: Mac Evangelism Ch 7: The Mac Web Part 2: GATHERINGS OF THE CLAN Ch 8: Tales of Macworld Ch 9: Macs in Japan PART 3: INCESSANT TINKERERS Ch 10: Macquariums Ch 11: Fantasy Macs Ch 12: Hardware Mods Ch 13: Paper Macs PART 4: HOARDERS AND RECYCLERS Ch 14: Mac Collectors and Collectibles Ch 15: Antique Macs PART 5: NEW FRONTIERS Ch 16: iPod Ch 17: What Makes Mac Fans So Loyal
Leander Kahney is the Managing Editor at Wired News, where he originated the wildly popular Cult of Mac blog. He treats his subjects with insight and humor and his experiences interacting with Mac fanatics and attending Mac events around the world are highly entertaining. Before joining Wired, Kahney was a senior writer at MacWeek, and he has written for numerous publications, including Wired Magazine, Scientific American, and the London Guardian. Kahney is also the author of The Cult of iPod (No Starch Press).
Kahney, a journalist for Wired News (www. wired.com), goes inside the psyche of fervent Mac fans everywhere, examining various aspects of the Apple underground. Presenting himself as an example of someone obsessed with possessing the latest Apple product, he writes about the psychosexual bond that Macintosh users have with their machines. It gets weirder: there is a cult of Mac Classic collectors who claim that owning said model is like owning a hot rod-it's impractical but cool. Another counterculture invented the "iBong" to celebrate the utopian nature of Apple computing. The Mac has even inspired haircuts and tattoos, to which Kahney devotes one chapter. In addition, readers will find stories of Apple cofounders Steve Wozniak and Steve Jobs and basic background on the benefits of Mac ownership for those who work in the arts, music, and filmmaking. Brimming with more than 500 color photos, this fun book won't stay on the shelves long. Highly recommended for public libraries.-Joe Accardi, Harper Coll. Lib., Palatine, IL Copyright 2004 Reed Business Information.