Crunch!
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Table of Contents

  • Illustrations
  • Preface
  • Acknowledgments
  • 1. The Great American Vegetable
  • 2. Creation Myths
  • 3. Bursting the Seams
  • 4. Storm Warning
  • 5. Full Combat
  • 6. Trust and Antitrust
  • 7. The Heartland:
  • Ohio and Pennsylvania
  • 8. A Few of Our Favorite Things: Fats, Carbs, and Calories
  • 9. Everything Old Is New Again
  • Notes
  • Books Cited
  • Interviews
  • Index

About the Author

Dirk Burhans grew up in the heart of traditional potato chip country in eastern Ohio. He is a past publisher of the magazine Burger Boy and writes for magazines about potato chips, soda pop, and hamburger chains. He lives in Idaho.

Reviews

Presents the pioneers, the corporate take-overs, and the antitrust concerns that followed the Frito-Lay merger. Interviews, illustrations, and solid sources make this book a meal, not a snack."" - Foreword Reviews

""Crunch! is the appealing tale of how the pedestrian potato was transformed into America's favorite snack food. It is complete with battles over regional brands, national marketers, and endearing hometown favorites. Dirk Burhans has served up a filling analysis of why Americans are crunching chips morning, noon, and night."" - Margaret Engel, coauthor (with Allison Engel) of Food Finds: America's Best Local Foods and the People Who Produce Them

""Crunch! is the appealing tale of how the pedestrian potato was transformed into America's favorite snack food. It is complete with battles over regional brands, national marketers, and endearing hometown favorites."" - Margaret Engel, coauthor (with Allison Engel) of Food Finds: America's Best Local Foods and the People Who Produce Them

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