In this work, film and cultural studies scholar Laikwan Pang offers a complex critical analysis of creativity, creative industries (film or art, for example), and the impact of Western copyright laws on creativity in China. Modern capitalism separates copying from creativity, though the two are intimately connected. The author sees the simultaneous encouragement of creative arts and of intellectual property law in China as resulting from China's intensified capitalist modernity, but also notes that the valorization of piracy as a resistant alternative rests on the same basic binary of copying and creativity.
Part I. Understanding Creativity
1. Creativity as a Problem of Modernity 29
2. Creativity as a Product of Labor 47
3. Creativity as a Construct of Rights 67
Part II. China's Creative Industries and IPR Offenses
4. Cultural Policy, Intellectual Property Rights, and Cultural Tourism 89
5. Cinema as a Creative Industry 113
6. Branding the Creative City with Fine Arts 133
7. Animation and Transcultural Signification 161
8. A Semiotics of the Counterfeit Product 183
9. Imitation or Appropriation Arts? 203
Laikwan Pang is Professor of Cultural Studies and Religious Studies at the Chinese University of Hong Kong. She is the author of The Distorting Mirror: Visual Modernity in China and Cultural Control and Globalization in Asia: Copyright, Piracy, and Cinema.
"The book raises key questions for those interested in understanding the problematic relationship between intellectual property rights and the creative economy: the fetishisation of "creativity" within discourses surrounding these rights, the contentious role of copying in artistic practice and cultural change, and tensions between cultural diversity and global intellectual property frameworks, to name but a few... this book contains a great deal that is valuable and interesting." - Lucy Montgomery, Times Higher Education, July 19th 2012 "Making strategic use of the antagonistic role often played by China in the new global economy, Laikwan Pang raises fundamental questions about the hegemonic discourse of creativity as anchored in EuroAmerican traditions of rights, authorship, private property ownership, and reproduction. An admirably ambitious - and creative - book!" Rey Chow, author of Sentimental Fabulations, Contemporary Chinese Films "Laikwan Pang's thoroughly engaging study sets a new standard for analysis of the 'creative economy,' not just in China, but in every country where government officials have elevated the pursuit of creativity into industrial policy." Andrew Ross, author of Fast Boat to China