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Introduction: Creative People Must Be Stopped! 1 1. The Context of Innovation: Why Everyone Wants Innovation but No One Wants to Change 3 2. Why Most of Us Are More Creative Than We Think: Individual Innovation Constraints 25 3. Why a Brainstorm Meeting Can Be Worse Than No Meeting at All: Innovation Constraints in Groups 57 4. Why You ll Never Be a Prophet in Your Hometown: Organizational Innovation Constraints 95 5. If It s Such a Great Idea, Why Isn t Our Competitor Doing It? Industry Innovation Constraints 125 6. Why My Innovation Means You Have to Change: Societal Innovation Constraints 157 7. How to Take a Really Hard Problem and Make It Completely Impossible: Technological Innovation Constraints 187 8. When Failure Is Not an Option: Leading an Innovation Strategy 223 Appendix A: Using the Assessment Results 249 Appendix B: Innovation Team Contract Guidelines 255 Appendix C: An Innovation Bookshelf 259 References 261 Acknowledgments 267 About the Author 271 Index 273 This book is dedicated to my lovely ladies, Jennifer, Charlotte, and Adelaide
David A. Owens is professor at Vanderbilt's Graduate School of Management. He specializes in management, innovation, and product design, and has been featured in the New York Times, Wall Street Journal, Fox News, and NPR's Marketplace. Recently he served as CEO of Griffin Technology Inc.
Creative People Must Be Stopped is among the best books ever written about human imagination in the workplace. David Owens is a master innovator, having practiced his craft as a product designer, researcher, teacher, creativity coach, and executive. The breadth and depth of his experience fills every page of this little gem, which is chock full of hundreds of big and little steps that you can take right now to do more creative work and to lead more innovative teams and organizations. Robert Sutton, Stanford Professor Author of the New York Times bestseller Good Boss, Bad Boss This is no rarefied academic treatment on innovation as an abstract ideal, but a nuts and bolts handbook to dissecting our thought patterns about innovation. Owens dispels the myth that innovation is a binary trait that either exists or does not in a given product, process or business model. Creative People Must be Stopped addresses the myriad ways that novel ideas can fail in the marketplace. Working through a combination of thought experiments and real world examples, the book demonstrates how failures in understanding the context for innovation can prove every bit as deadly to progress as failures of imagination. Mark Rowan, President Griffin Technology Inc. Dave Owens has delivered the survival guide every would-be innovation team requires before entering the fracas battle of bringing ideas to life. Read 6 Ways We Kill Innovation if you are serious about making stuff and making stuff happen in this dangerous world for good ideas and the creative people who love them. Peter Durand, Alphachimp Studio Leading expert in graphic facilitation