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Creative Direction in a Digital World


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Table of Contents


Part I: Learn and Design

Chapter 1: Understand Your Audience

Chapter 2: What You Should Know about Branding

Chapter 3: The Process of Ideation and Concepting

Chapter 4: The Elements of Great Design

Chapter 5: Creating Narrative with Animation and Video

Chapter 6: Making Your Message Spread

Chapter 7: The Innovation Trap

Part II: Building and Showing

Chapter 8: Guide to Digital Prototyping

Chapter 9: Designing Digital Experiences

Chapter 10: Presenting

Chapter 11: Keeping Yourself and Your Team Happy

About the Author

Adam Harrell is an entrepreneur and digital creative residing in Atlanta, GA. He's the author of "Creative Direction In A Digital World" and is a co-founder of Nebo Agency - one of the south's largest independent digital agencies. Adam's work has been covered in the LA Times, USA Today and recognized by the Addy's, Webby's and numerous other marketing awards.

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